Bill Keen, CRPC®

Bill Keen, CRPC®

Founder and CEO

When founding Keen Wealth Advisors, Bill Keen's desire was to build one of the country's most personal and trusted wealth and retirement advisory firms. Bill understands the importance of putting his clients’ needs first. His extensive experience — throughout major shifts in the markets — enables Bill to help his clients structure balanced portfolios to address their specific financial and retirement goals. Bill brings over 25 years of industry experience to the table and is the Founder and CEO of Keen Wealth Advisors. He also holds the CHARTERED RETIREMENT PLANNING COUNSELORâ„  designation. The CRPC® designation may only be used by professionals that have passed a rigorous examination by the College for Financial Planning as well as other requirements set by the College. Bill obtained a Bachelor of Science in Business Administration from the University of Central Missouri and has lectured on investing at the University of Missouri Bloch School of business graduate program as well as for many major corporations in the Kansas City Area.


Bill’s interest in finances began at an early age. "I was exposed to financial hardship as a kid and by age 10 knew that I would have to learn to understand saving and investing to be able to eventually assist my family.” Even at Park Hill High School, Bill would regularly be found on the pay phone between classes checking his stock positions. "In 1985 I was working as a health club attendant when I met a senior executive at a major airline who introduced me to the markets and helped me open my first investment account. Back in those days we would sometimes go to our broker’s office and sit and watch the ticker tape and then place our orders right there on the spot. Albeit early, I began to see that if I could pursue that knowledge I could impart this knowledge on others - especially those that were like my family growing up."


Bill co-hosts "Keen On Retirement" - a podcast designed to provide Keen Wealth Advisors' friends and clients with an additional tool to stay informed and educated on key issues related to retirement planning and investing. Listen in at or subscribe on iTunes or on Google Play. 


In addition, Bill is regularly asked to share his thinking with national media outlets such as U.S. News and World Report, Reuters, The Wall Street Journal's Market Watch, and Yahoo Finance to name a few.


Bill is a former board member and supporter of the Children's Center for the Visually Impaired– a Kansas City-based organization that helps children with visual impairments reach their highest potential in the sighted world.   


Bill is also a supporter of the cycling community and is the title sponsor for the Big D Cycling team, as well as, a contributor to the Kansas Cycling Association. The Big D Cycling team competes throughout the U.S. and participates in bicycle rodeos to conduct helmet fittings and bicycle repair for children in the local community. In 2013, along with The Kansas Cycling Association (KCA), Bill announced "The Keen Wealth Cup" - a perpetual annual traveling trophy that is awarded to the cycle team with the best overall record in the KCA best all-around team series (KBAT) for a given year. Along with "The Keen Wealth Cup", Bill makes a donation to subsidize junior entry fees for the year which is matched by the KCA. Just recently, Bill finally obtained a road bike and can be seen riding along with the Keen Wealth Big D team during training rides.


In addition, he is involved in supporting the Boys and Girls Club of America, Camp Quality Kansas, Camp Quality Missouri, Exodus Cry, Kansas District Optimists and the AOPA. 


Bill resides in the Kansas City area with his wife, Carissa, where they enjoy the outdoors and the joys that come from having a blended family of five children. Bill is an avid aviator and is an instrument-rated private pilot carrying the high performance and complex endorsements.  Bill is a member of the American Bonanza Society as well as the Beechcraft Owners & Pilot Group.


Bill greatly enjoys the personal aspect of Keen Wealth Advisors. He considers each client a friend.